Do you rely on Airbnb, Booking.com, Vrbo, and other websites for all your bookings? Third-party booking sites are a great place to advertise your short-term rentals, but they shouldn't be your only channel.

There are many great reasons to build and invest in your own vacation rental website including commission-free bookings, diversifying booking channels, increased control and flexibility, and brand growth.

Whether building from scratch or improving an existing website, investing in a direct booking website should be an essential part of your brand and revenue growth strategy.